The Middle East has the world’s fastest growing beauty sector, with a current value of AED 93 billion and forecasted growth, it becomes evident how important beauty is in this part of the world is. In fact, has the UAE the seventh highest beauty product consumption per capita worldwide. "This is the place to be if you are active in the beauty or fitness segment" says Ferhat Kacmaz, CEO and Founder of Fit in Time – a fitness concept focusing solely on exercising the body through high intensity electric stimulation. EMS used since decades by the rich and famous is now also available for the normal end-consumers who are health-aware yet have a busy schedule. Replacing hours of time spend in the gym, EMS achieves the same results in just 20 minutes 1-2 times a week. "As beauty and fitness belong together, we are proud to be sponsors of the beauty pageant Queen of USSR 2019. I have the honor to be in the jury to help select the most beautiful lady out of 15 CIS countries such as Russia, Ukraine, Kazakhstan, and many more. Beauty is more than just someone’s appearance, it is a healthy state of mind and body as well." Mr. Ferhat Kacmaz a self-made millionaire who came to Dubai 7 years ago - to introduce EMS – a Germany muscle stimulation technology, has grown his company Fit in Time to the biggest EMS provider in Middle East with branches in the UAE, Kuwait, Bahrain, and with Saudi Arabia opening the first locations in Q2 2019. "Till date we have trained more than 100.000 People in the UAE and the numbers are growing. For 2019 we are expecting a total overall growth of 20%, which is why we are now producing our own training machines and specialty training-ware. We used what we have learned from our clients in the UAE to improve the EMS training technology around the world! Dubai is the hub for striving businesses such as ours, and has given us a wonderful platform to expand into the entire Middle East and Asia!" states Mr. Kacmaz. Fit in Time - an innovative fitness company in the UAE is the exclusive EMS partner of Fitness First, Fairmont the Palm, Talise Spa and Burj Al Arab, with more than 30 locations throughout the GCC. Ferhat Kacmaz, CEO & Founder Fit in Time with two of his personal trainers and EMS equipment