READ ARTICLE

READ ARTICLE

THE NATIONAL NEWS

UAE Portrait of a Nation: Millionaire slept in car after business went under

Ferhat Kacmaz, who has run restaurants, nightclubs and gyms, almost lost everything in the pursuit of the Dubai dream

July 18, 2019

They say to succeed in business you have to fail. And Ferhat Kacmaz went from owning restaurants, a nightclub and a gym business to sleeping in his car with the air conditioning on. The 39-year-old German invested heavily in electric muscle stimulation devices before they were popular and had a host of top Dubai hotels lined up. “We purchased more machines, brought in certified trainers; we were ready to start once we got our licence," he says. Deals with Burj Al Arab, Jumeirah Group, and Fitness First were all set to commence. But the company's business licence from the government never came. Complications in 2013 and 2014 led to an eight-month delay. "There were the partners, me, the trainers, the machines: we rented hotels, cars to start the business, but we could not because we could not get the licence issued," he says. They burned through money and savings and by the time the licence came in January 2014, the company was in trouble. His two partners sold their high-end keep fit machines to recoup losses and returned to Germany. And only one fitness trainer, Ella Toews, stayed on with him. The blow was a setback for a young businessman who made his "first million euros" (Dh4.1 million) at the age of 19 in the Rhine region city of Bielefeld. The nightlife business in Germany is like mafia... either you kill somebody or you get killed or you end up in jail He made a small fortune running Deliveroo Editions-style kitchens long before that business boomed, when he realised you only need one kitchen to service six restaurants. And very few eateries offered home delivery at the time. “I made different menus with different food for people under different names,” he says. "If we were late to deliver to a certain customer and he said ‘I will never order again from you again’, I would tell my delivery guy - 'no problem take another menu of ours and put it on his doorstep'.” “We made each menu with a different design and different prices. “For students we made it a little bit more cheap and funky. For areas where rich people live we made it nice design and fine dining, and for families, we made family-size meals.” The ambitious youngster did not stop at delivering hot food to people, and moved into nightlife - which is when things got “very dark”. “The nightlife business in Germany is like mafia... either you kill somebody or you get killed or you end up in jail,” he says, pointing to a scar on his hand. “This was from a knife; five Russian gangsters came into my office in the middle of the night.” He says they stabbed his hand on his desk - like the famous scene from The Godfather - and demanded he pays them money to “be safe”. Mr Kacmaz soon found himself paying protection money, living an unhealthy lifestyle and significantly overweight.

MORE MEDIA ARTICLES

MORE MEDIA ARTICLES

Ferhat Kacmaz

Ferhat Kacmaz

Wikitia biography

Ferhat Kacmaz

Ferhat Kacmaz

Wikitia biography

Ferhat Kacmaz

Ferhat Kacmaz

SuccessKnocks Magazine

Most Influential Companies to Watch 2024 – FitBurn

FitBurn: Revolutionizing Fitness Through Technology and Personalized Wellness Solutions

SuccessKnocks Magazine

Most Influential Companies to Watch 2024 – FitBurn

FitBurn: Revolutionizing Fitness Through Technology and Personalized Wellness Solutions

SuccessKnocks Magazine

Most Influential Companies to Watch 2024 – FitBurn

Coin Edition

Discussing AI’s role in fitness with FitBurn CEO Ferhat Kacmaz

Ferhat Kacmaz, Founder and CEO of FitBurn, discusses the current AI trend in fitness and FitBurn‘s recent transition into the AI model in this exclusive Coin Edition interview. Kacmaz is a serial entrepreneur, investor, and fitness enthusiast, widely recognized for introducing Electric Muscles Simulation (EMS) across the Middle East and Germany. Currently, he is focusing his efforts on FitBurn: the world’s first AI-powered Burn-to-Earn fitness app.

Coin Edition

Discussing AI’s role in fitness with FitBurn CEO Ferhat Kacmaz

Ferhat Kacmaz, Founder and CEO of FitBurn, discusses the current AI trend in fitness and FitBurn‘s recent transition into the AI model in this exclusive Coin Edition interview. Kacmaz is a serial entrepreneur, investor, and fitness enthusiast, widely recognized for introducing Electric Muscles Simulation (EMS) across the Middle East and Germany. Currently, he is focusing his efforts on FitBurn: the world’s first AI-powered Burn-to-Earn fitness app.

Coin Edition

Discussing AI’s role in fitness with FitBurn CEO Ferhat Kacmaz

The Enterprise World

Blockchain Meets Fitness: How Ferhat Kacmaz’s Burn to Earn Model is Transforming Health

Building Trust and Seamless Integration

The Enterprise World

Blockchain Meets Fitness: How Ferhat Kacmaz’s Burn to Earn Model is Transforming Health

Building Trust and Seamless Integration

The Enterprise World

Blockchain Meets Fitness: How Ferhat Kacmaz’s Burn to Earn Model is Transforming Health

CRYPTO NEWS

FitBurn is rewarding fitness through a burn to earn model

Burn-to-Earn is Motivation to Keep Fit

CRYPTO NEWS

FitBurn is rewarding fitness through a burn to earn model

Burn-to-Earn is Motivation to Keep Fit

CRYPTO NEWS

FitBurn is rewarding fitness through a burn to earn model

Analytics Insight.

Ferhat Kacmaz: Aiming to Revolutionize the Fitness Industry Globally by Utilizing Blockchain

Aiming to Revolutionize the Fitness Industry Globally by Utilizing Blockchain

Analytics Insight.

Ferhat Kacmaz: Aiming to Revolutionize the Fitness Industry Globally by Utilizing Blockchain

Aiming to Revolutionize the Fitness Industry Globally by Utilizing Blockchain

Analytics Insight.

Ferhat Kacmaz: Aiming to Revolutionize the Fitness Industry Globally by Utilizing Blockchain

GQ South Africa

Ferhat Kacmaz and his entrepreneurial odyssey: conquering adversity and attaining success

The world of business is constantly evolving, and entrepreneurs are often seeking new ways to stand out and make their mark. For Ferhat Kacmaz, the CEO of FitBurn, that means disrupting the fitness industry with his innovative approach.

GQ South Africa

Ferhat Kacmaz and his entrepreneurial odyssey: conquering adversity and attaining success

The world of business is constantly evolving, and entrepreneurs are often seeking new ways to stand out and make their mark. For Ferhat Kacmaz, the CEO of FitBurn, that means disrupting the fitness industry with his innovative approach.

GQ South Africa

Ferhat Kacmaz and his entrepreneurial odyssey: conquering adversity and attaining success

SACHWERT MAGAZIN

Sachwert meets Krypto

Ferhat Kacmaz und Tobias Rethaber im Interview über Chancen für Anleger

Phiotographer looking at the camera

SACHWERT MAGAZIN

Sachwert meets Krypto

Ferhat Kacmaz und Tobias Rethaber im Interview über Chancen für Anleger

Phiotographer looking at the camera

SACHWERT MAGAZIN

Sachwert meets Krypto
Phiotographer looking at the camera

GO DUBAI

Ferhat Kacmaz selected as judge of Queen of USSR Beauty Pageant in Dubai

Ferhat Kacmaz was selected as a valuable member of the jury as he previously ran an events agency and worked in the entertainment industry for years.

GO DUBAI

Ferhat Kacmaz selected as judge of Queen of USSR Beauty Pageant in Dubai

Ferhat Kacmaz was selected as a valuable member of the jury as he previously ran an events agency and worked in the entertainment industry for years.

GO DUBAI

Ferhat Kacmaz selected as judge of Queen of USSR Beauty Pageant in Dubai

ZAWYA

Dubai's beauty and fitness markets expected to grow exponentially in 2019

The Middle East has the world's fastest growing beauty sector

Hero Image

ZAWYA

Dubai's beauty and fitness markets expected to grow exponentially in 2019

The Middle East has the world's fastest growing beauty sector

Hero Image

ZAWYA

Dubai's beauty and fitness markets expected to grow exponentially in 2019
Hero Image

HEALTH MAGAZINE

Ferhat Kacmaz, Pioneer of Ems Fitness in the Middle East

Ferhat Kacmaz had a vision to establish EMS (Electric Muscle Stimulation) in The Middle East and decided the best place to start would be Dubai; the land of vision and opportunity

HEALTH MAGAZINE

Ferhat Kacmaz, Pioneer of Ems Fitness in the Middle East

Ferhat Kacmaz had a vision to establish EMS (Electric Muscle Stimulation) in The Middle East and decided the best place to start would be Dubai; the land of vision and opportunity

HEALTH MAGAZINE

Ferhat Kacmaz, Pioneer of Ems Fitness in the Middle East

ZAWYA

Fit in Time is revolutionizing the fitness industry in the UAE

EMS is a technology relatively new to the marketplace yet has been used by astronauts and athletes since more than a decade

ZAWYA

Fit in Time is revolutionizing the fitness industry in the UAE

EMS is a technology relatively new to the marketplace yet has been used by astronauts and athletes since more than a decade

ZAWYA

Fit in Time is revolutionizing the fitness industry in the UAE